Atlantic

Atlantic-Watch Production Ltd

Solothurnstrasse 44
CH – 2543 Lengnau
Switzerland

ATLANTIC was founded 1888 in Bettlach near Grenchen, Switzerland. Consequently, it was founded by Eduard Kummer on 26 March 1845. One of the founders of the Swiss Horology. He polished his abilities over many years of teaching, which led him accordingly to the French frontier and beyond.
He eventually returned to his home country as a qualified master of horology.
The citizens of Bettlach noticed the business ambitions of grief and supported the establishment of the industrial base, which became the heart of Swiss horology. The fantastic vision of building a high-quality watch business was fulfilled. In 1888 the first workshop with 15 – 20 persons was created. As a result of the subsequent years, the plant developed steadily and finally reached 720 employees before the end of the century.

These creative efforts of the past have become the foundation of today’s Switzerland with its political stability and its wealth. Today, it is hard to imagine the obstacles that need to be overcome. The archives had to be based on human muscle power due to the lack of energy sources. Later, it was possible to use small springs of steam energy through an inventive system of pressure pipes and hydrants.

The LOKOMOBILE device
The LOKOMOBILE device that was installed later (the chimney is visible on the 1880 photo) was a real sensation. The LOKOMOBILE – a steam or coal-fired power plant – could create a constant pressure of 900 hp. For the electricity did not come until 1905 and proceeded by paraffin lamps.

Although the ATLANTIC brand founder Eduard Kummer was an old school patriarch, he believed strongly in the development of the industry. At this time the work week lasted 6 days, 11 hours a day. There was no as much as holidays and additional wages. However, the introduction of 6 days of paid holidays a year in 1937 was a social breakthrough. In those early days the beginning and the end of the work was signaled by a factory bell. There were also short moments of rest and relaxation.

The company was originally called EKB (short for Eduard Kummer Bettlach) and later renamed ATLANTIC. The company took an anchor and compass as a logo and took its name from one of the oceans. Initially, the company produced parts for renowned watch manufacturers such as Longines, Certina and many others. The first watches under the name ATLANTIC were published in 1932, one of the world’s first waterproof chronographs.

An equally important event, which took place in the 1950s, was the invention of the crown-controlled rapid date-change mechanism. This striking invention compared to the invention of the crown in watches by Patek Philippe. Today still used by all watches manufacturers in the world. Ads from the 1950s claimed that the new solution had accelerated the operation 52 times (see 1960 ad)! During its 125 years of production, the company introduced many innovations, such as the Titan Nautilus, water-resistant to 1000 meters or the Midas – a watch with a particularly durable housing and scratch-resistant.

However, the most famous model (and then series) of the ATLANTIC brand, most consumers gained popularity, was the Worldmaster. It is still in production as part of the Art Deco series. Remarkably, names like “World Champion” or “Varldsmastarur” are also versions of the Worldmaster for other markets.

The ATLANTIC was designed for people with strong personality and always pursues their goals. Today, ATLANTIC watches are no longer just for the upper class. This company has undergone a reorganization process. Nothertotestrotz maintains a high product quality, which makes it available to a wider consumer audience.

What distinguishes ATLANTIC watches from other products is their specific nature. In most cases this involves a classic form of the case. Each model is equipped with one of the best Swiss ETA mechanisms, recently also with the legendary ETA Valjoux 7750.

Atlantic Swiss Watches website